Japan’s Calbee poised to take bigger bite out of US snack market

Calbee is gearing up a U.S. marketing campaign for its best-selling Jagarico potato snack in an aggressive drive to increase overseas sales. The Japanese snack company recently unveiled its medium-term business plan calling for overseas operations to account for 25% of total sales by March 2024, up 9 points from fiscal 2018. One year after the…

Side Delights potato farmers team up with mushroom growers

Side Delights® potato farmers in the US have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth of Yum.” The program includes a point-of-sale merchandiser with a tear-off recipe card featuring a recipe and a URL to download the Week’s Worth of Yum e-book. Potatoes and mushrooms work naturally together…

India’s potato row: Govt working on solution

According to a report published today by The Hindu’s Business Line, the Gujarat government is working for an out-of-court settlement of cases filed by PepsiCo against nine farmers for growing a variety of potato “registered” by the food and beverages giant, Deputy Chief Minister Nitin Patel said Wednesday. Nine farmers from Sabarkantha and Aravalli districts in…

Ecommerce is growing in importance for McCain Foods

McCain Foods has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites. Nick Sultanti, ecommerce lead at the frozen potato products manufacturer, commented: “Ecommerce is growing in importance for McCain.  We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the…