The snacks and drink giant has built up its iCrop precision agriculture tool to better support potato, corn, oats and peanut farmers make in-field decisions, PepsiCo Europe’s head of agricultural procurement David Wilkinson tells FoodNavigator.
PepsiCo is one of the largest potato buyers in Europe. Of the 3,900 farmers supplying directly to the snacks and drink giant across Europe and sub-Saharan Africa (ESSA), approximately 1,200 are potato farmers.
These potatoes end up in a number snack brands, including Walkers and Lay’s crisps. The snacks and drink giant claims a heritage of securing local crops for local production.
The company’s ‘next-gen’ iCrop tool is currently being applied to all 500,000 hectares of potato farms in the ESSA regions.
Read the full story on Foodnavigator here. (Photo copyright GettyImages)