By launching a bid to acquire Lincolnshire crisp company Pipers Crisps, PepsiCo is currently taking another step into the UK snack market. The PepsiCo company already owns Leicester-based Walkers Crisps and American firm Doritos and wants to grow Pipers in the UK.
The international food and drink company’s bid is subject to approval by the Competition and Markets Authority.
Pipers was founded by farmers Alex Albone, Simon Herring and James Sweeting in 2004. It is based in rural Lincolnshire and employs more than 75 locals. Pipers’ managing director, James McKinney, said: “We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers Crisps.”